A value-driven approach to purchasing inks, coatings, and digital solutions in a competitive market
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for purchasing decisions. But convenience does not equal accuracy.For printers, converters, and brand owners operating in complex production environments, price alone rarely reflects the true cost or the true benefit
Color has long been a pillar of branding—but what if it wasn’t just about what you see, but also what you feel? Texture is transforming packaging across industries, turning
Decoration of metal packaging—a necessary exercise in product identification—has evolved significantly in recent years. By using specialty inks, designers and producers of
Overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. The visual appeal