Re-Engineering Spot Color Management for Global Brand Consistency
Consistent brand color is no longer a differentiator in packaging—it is a baseline expectation. CMYK workflows have largely achieved this baseline through decades of standardization, device characterization, and closed-loop control. Spot and brand colors, however, remain a persistent source of variability, even inside otherwise disciplined color-managed environments.The issue is not
Overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. The visual appeal
Brand owners and packaging leaders who partner both inside and outside their organization increase the value provided to their customers and their bottom line. While market