Why Brand Managers and Packaging Leaders Should Embrace Collaborative, Co-development, and Innovation with Suppliers

Shane Bertsch | Jul 01, 2021 | Innovation
Brand owners and packaging leaders who partner both inside and outside their organization increase the value provided to their customers and their bottom line. While market volatility and economic changes have an obvious impact on an organization’s success, so too does their ability to innovate. Long-established companies have been disrupted practically overnight by new technologies or