How specialty and functional inks can address product and packaging drivers of brand owners

Kim Hill | Sep 30, 2021 | Shelf Appeal
The visual appeal of special effects inks and the functional role of inks and coatings can help brand managers achieve the competitive differentiation and increased market share they desire. This blog post will provide an overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. Driver #1: