Texture and sensory effects engage consumers, turning packaging into a powerful brand experience.
Editorial Team | Apr 17, 2025 | Shelf Appeal
Color has long been a pillar of branding—but what if it wasn’t just about what you see, but also what you feel? Texture is transforming packaging across industries, turning ordinary surfaces into interactive experiences that stand out. Whether on cans, boxes, or printed materials, the power of touch elevates a brand’s identity in ways vision alone cannot. It’s more than appearance—it’s an
Color has long been a pillar of branding—but what if it wasn’t just about what you see, but also what you feel? Texture is transforming packaging across industries, turning
Foil printing has become increasingly popular in the world of design and printing due to its ability to elevate visual aesthetics and add a touch of luxury to various
Coatings and varnishes offer many advantages, ranging from protection and durability to aesthetics and environmental benefits, making them essential in many industries and
The weatherability properties of ink will determine how well your printed packaging can stand up to environmental exposure and print service providers know the importance of
Decoration of metal packaging—a necessary exercise in product identification—has evolved significantly in recent years. By using specialty inks, designers and producers of
Overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. The visual appeal
Besides eye-catching features, there are cold foil solutions for brand protection, premiumization, and sustainability goals. The shiny, glossy, metallic effect from using