A value-driven approach to purchasing inks, coatings, and digital solutions in a competitive market
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for purchasing decisions. But convenience does not equal accuracy.For printers, converters, and brand owners operating in complex production environments, price alone rarely reflects the true cost or the true benefit
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for
The smart use of inks and coatings can contribute to a circular economy and help reduce material use, enable packaging reuse, and facilitate recycling. Regulatory policies,
Brand owners and packaging leaders who partner both inside and outside their organization increase the value provided to their customers and their bottom line. While market