A value-driven approach to purchasing inks, coatings, and digital solutions in a competitive market
In print production, ink is often treated as a line item rather than a system. Price per pound is easy to compare and easy to document, which makes it a convenient metric for purchasing decisions. But convenience does not equal accuracy.For printers, converters, and brand owners operating in complex production environments, price alone rarely reflects the true cost or the true benefit
- Overview of four product and packaging drivers of brand owners and the specialty and functional inks and coatings that can help them address those drivers. The visual appeal
- Inks are often not the first priority when a company thinks about achieving its sustainability goals and realizing a circular economy, but they play an important role. If you
- Operational efficiency, speed-to-market, customization, and an improved environmental footprint are just a few of the benefits realized from digital printing. And, although


